The Africa We Want | A TAP Magazine Campaign

What does the Africa you want look like? And how do we get there?

Since the turn of the century, we have seen remarkable changes on the continent. In the more recent past, we are seeing the world slowly shift its focus to Africa as we begin what is presumed to be a promising decade for the rising continent. We have seen rapid economic growth with some of the world’s fastest-growing economies in 2020 being African countries. There has been leapfrogging in technology as Africans embrace technological developments in the midst of the fourth industrial revolution. There have been accelerations in intra-African trade epitomized by the African Continental Free Trade Area (AfCTA) which aims to leverage the world’s largest free trade area. While this is not without obstacles, the list of exciting developments on the continent is endless. With almost half of the African population being under 35, young people are at the center of Africa’s future. As this number continues to bulge it is important for young Africans to take control of the Africa We Want.

Here at TAP, we are continuously striving to stimulate nuanced, vibrant, and dynamic conversations about Africa. Over the next 6 months we want to use our platform as a space to engage Africa’s youth to voice ideas and opinions about “The Africa We Want” and the steps we need to take to get there. From education to pan-Africanism, trade to the creative industry, we want to hear your thoughts on what we need to work on as a continent.

TAP’s Africa We Want campaign will run from October 2021 to February 2022. Ending as the African Union (AU) prepares to celebrate its 20th Anniversary and enters its third decade of integrating a prosperous and peaceful Africa.  The 20th anniversary of the unification of African unions provides a unique opportunity to reflect on the progress that has been made in the past and projections for the future. Reflections and conversations that will begin with this campaign. 

This digital campaign will run over our various platforms - Instagram, Twitter, Youtube, Facebook, and our website. Each month will have a theme that will lightly frame the discussion that will be anchored through the hashtag #TAPTheAfricaWeWant. We encourage you to share your views in whatever mode of expression makes sense to you. The month will end with a live discussion with an industry specialist. Additionally, we will have a bi-weekly competition where you will have a chance to win $100 by telling us the Africa you want and laying out tangible and creative ways to get there. Here's how to join in:


Participate in the competition for a chance to win $100:

  • Post a 1-minute video telling us about the Africa you want and tangible ways that we can get there.

  • Use the hashtag #TheAfricaWeWant 

  • Tag us @TAPmagazine

  • Nominate 3 other people to participate 

  • We will post the top 3 submissions on a bi-weekly basis and vote for a winner who will receive $100. 

 

Join the conversation 

  • Use the hashtag #TheAfricaWeWant and tag us

  • Contribute to our website by submitting an article via - TAP Contributors

 

Stay up to date: 

This campaign is in partnership with Africa No Filter.



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